1.) What happens often is the developmental line will exceed the write up line.
2.) That happened here and I decided to give you a briefing on one, of the several, developments in the field of administration.
3.) The area of Administration is comparable to AUDITING ON THE 3RD DYNAMIC.
4.) And where an auditor has ONE pc, an administrator has a whole bunch of them.
5.) An administrator audits on standard procedures and at a very rapid rate.
6.) If you can conceive administration in this way, having a great many procedures, but all of them standard, you can get a new look.
7.) In the field of PR (Public Relations) for instance, the trouble is: No one uses STANDARD PR!
8.) There IS a textbook on the subject, but it isn't applied because the discipline is poor - and because the subject didn't have a great use - (as a few basics were missing) - so here is a field with some standard procedures - and it isn't even done properly.
9.) One of the troubles the world is in right this minute, is that they have thrown away the textbook of economics.
10.) A couple of Hungarians have been wandering around for the last decade or so from country to country, being employed by the Prime Ministers, and giving them squirrel economic data & the country goes broke. Quite a system.
11.) No joke - the last place they stopped was England. Before that, Lord Keynes, from Oxford College and a "Fabian Society" member, took the Economic textbook and wrote it backwards or upside down, crossed it with making fire-crackers and the burial of dead rats, and began to teach it in the 30's mainly to the professors at Harvard (a US College in Boston), and from there it went to other universities in the US & the world. A completely untried, ivory tower approach to the subject, the central theme of which is "CREATE WANT"!
12.) He is saying that if you create "want", economics solves itself - but he is squirreling on the Law of "supply an demand".
13.) He forgets about inflation and deflation, doesn't confront it at all - so now we are confronted by an escalation inflation (more "money" in circulation but worthless per unit as production has NOT increased or has dropped).
14.) Inflation is predicted through the 70's at a rate of about 8% per annum (year) for the US Dollar. But that's to placate the public. It's much more then that. If anyone cared to look at the textbook on the subject - it goes in an upward swinging curve - (more & more as time goes on) - gets steeper and steeper and when it gets vertical - that's it! You bury your money. (as it's worthless).
15.) It has happened to several countries recently - and they "bit the dust" (fell to the ground) - and were NOT the same country afterward - they were in different hands.
16.) So, if the primary income for a group is in the USA, and somebody is tampering with the Dollar on the basis of a squirrel textbook - they must handle or go out of business.
17.) Recently, some people have woken up to this, and a book was even written exposing it - I ran into this a few years ago and found nobody knew where it came from - I tracked it down to a Suppressive (person & group) who was trying to ruin world economics (so they could control it).
18.) So, money will be worth less and less, and it will be so wierd that there may even be less of it! (by use of "credit" cards, paper gold, computer credit, etc.)
19.) Therefore a movement which is expanding requires certain things - and it is expanding into a "mad" world - and yet it has to exist within the economic framework of the society.
20.) For instance "SMERSH" (WFMH) - the National & International "Mental Health" network - is having an awful time. We decided to cut off their supply and we are doing so. They have all the government appropriation there is in the field of Mental Health - they are dependent ONLY on the bayonets of the government - and to that degree they are supported only by the government, it makes a VERY WEAK government (and totally other-determined).
21.) The political wheel turns - fashions fade - etc., but really - THEY ARE NOT DELIVERING ANYTHING (no product of value.... except death.)
22.) Their product is DEATH. Anybody can produce that, WITHOUT going to a University for 12 years.
23.) They are also badly organized.
24.) A group such as our own, going into a world that is not too orderly, SUCCEEDS TO THE DEGREE THAT IT IS: (Organization) - EFFICIENT, That it has (Production) - WORKABLE, USEFUL TECHNOLOGY, and to the degree that it (Security - STAYS ALERT and Establishment) (Evaluation) - HANDLES THE SITUATIONS as they arise.
25.) Those three conditions are necessary to a forward movement and an EXPANSION.
26.) So it has been my basic work here in 1970, to bring forward enough Administrative information and technology to bring Administration up to a par with Auditing.
27.) That has been accomplished, in the theoretical and practical aspects - both.
28.) The FEBC & the Material that is being thaught at this time leads up to the breakthroughs in the field of Administration.
29.) You are not dealing now with somebofy's "ideas" of how thins should be, you are dealing with the BASIC, NATURAL LAWS.
30.) It ISN'T because I have an idea that ARCB - ARCU - CDEI, E/S ARCB, etc. to F/N. It isn't because SAY that this works, or is true, or that the mind should operate this way. It isn't that. THIS IS A BASIC DISCOVERY. It incorporates many parts, but these thins assembled come into "flying a rud". Now, there is theory merging into practical application with which you are all familiar.
31.) Now, this can be abused. This is for a pc who has EMOTIONAL UPSET. But if a pc has a high TA and you use ARCB, it's a misuse of the tool. (A high TA is O/R.)
32.) So the auditor struggles around, nothing much happens, some times he MAY even get the TA down, if the ARCB was PART of an O/R, but after a few tries at this, the pc will be ARC Broken on the subject of ARC Breaks?
33.) But the Tech can even handle that.
34.) The basic obnosis is that there IS a SITUATION. That is the first thing one has to be able to recognize.
35.) Now, to know there IS a situation, one must have a familiarity with an IDEAL SCENE, and with the EXISTING SCENE. And he finds the EXISTING SCENE is different from the IDEAL SCENE, so he KNOWS there is a SITUATION.
36.) Now the SITUATION can be analyzed by taking the data related to the SITUATION and narrowing it down, we find WHAT CAUSED THE SITUATION, which we call a "WHY".
37.) And, having found that, we can REMEDY IT, and - the PC RECOVERS FROM THE ARC BREAK! - Oh, you thought I was talking about administration.
38.) Now if you put these two things in a frame of reference (EVALS & ARCBs) you will find out that we have a superior ADMINISTRATIVE TECHNOLOGY.
39.) It's still in a developmental stage, as all progressive and dynamic Technologies are. They do not cease to develop. They continously refine. WHAT is being refined is the PROGRESS being made by the BASIC LAW, not the CHANGE of the BASIC LAW.
40.) When you have isolated the BASIC LAWS, you get a CONTINUOUS REFINEMENT.
41.) There has probably not been a BASIC discovery made on the planet for the last 25 years. People think they make a "basic discovery" when they only make "developments" or "refinements" FROM a basic.
42.) In OUR field, there HAVE been basic discoveries.
43.) There were several basic discoveries in the early part of the Century (Radio, TV, Flying Machines) but the last of which was probably how you "Tickle the Tiger's Tail" - to make Plutonium cease to exist at rapidity (Atomic Fission) and how to make Hydrogen de-hydrogize at vast violence (Atomic Fusion).
44.) These things were even known earlier, but they became practical realities in this century. (The "faster automobile", "Stereo", etc, are only refinements of earlier basic discoveries.)
45.) You can expect to have further Refinement of the Basic Discoveries which have been made in Scientology in the last 25 years.
46.) These "laws" (on FEBC) are not just from last year's work, you will find them throughout the OEC Policies.
47.) As these fundamentals are put together, you will approach something which appears to be a STANDARD PROCEDURE.
48.) A STANDARD PROCEDURE is subject to refinement as you get further WORKABILITY.
49.) In the field of PR, we have just started the STANDARDIZATION. Before, it was not applied properly because they didn't know what it was for and they didn't know its BASIC LAWS.
50.) The PR "subject" actually began in Rome with political slogans painted on the outside of the Coloseum. Most professors think it began in 1911. But the BASICS and it's PURPOSE have just NOW been discovered.
51.) The written "tech" of PR goes back to Rome as a subject to help get senators elected.
52.) It's been "hit and miss", dim fumblings, all along. But what would happen if suddenly it hat an exact precise role & application?
53.) They have some "tech". But what is it for? They don't know. They have let Psychology walk off with about 50% of the subject. Why?
54.) "PUBLIC RELATIONS IS FOR THE HANDLING AND CONTROL OF HUMAN EMOTION AND REACTION" - It's basic purpose!
55.) Now we have a subject ! But before, they give 50% of it off to Psychologists who only applied it to RATS!
56.) IT'S A THIRD DYNAMIC TECH. The Psychs moved it off onto another dynamic. (The 1st and 5th).
57.) Now, once you have the purpose, you can find what parts of the tech you have to use to do this.
58.) Ex: - You do a survey. - Analyze it. - Put together a program. - Use your comm media (Word of mouth, newspaper, magazines, loudspeakers, TV) - Doing this, you alter human emotion and reaction (HE&R)
59.) "Newspapers think they "mold public opinions" - ha, ha. They don't." (This is what the PR text says..) (because their subject is failing.)
60.) Lets use "SCIENCE of SURVIVAL" tech and see how this thing REALLY works:
61.) Instantly you have a SUCCESSFUL CAMPAIGN which does mold "Public opinion" & controls HER.
62.) How do you get the Questions? Very simple: 3 Questions:
63.) Above & below you could have a couple of "NULL" questions. (Name?, Job?, etc.).
64.) ENCODE the QUESTIONS of BE, DO, HAVE in ARC terms o that human emotion and reaction is asked for and you get INVOLVEMENT.
EX:
65.) This way you get a "TRUE" HE&R response. (Even if he LIES you can spot the Tone Scale point 1.1 so will get the "true" HE&R response.)
66.) Ex: "Do automobiles exist?" (BE) encoded with "A" is "do you LIKE automobiles?"
67.) Now why I am teaching you this? To lead up to this simple basic point:
"THE PRIMARY BARRIER TO PRODUCTION IS HUMAN EMOTION AND REACTION."
68.) All at one, we see the VALUE of PR.
69.) THE BASIC LAWS OF PR ARE:
I. The Primary Barrier to Production is Human Emotion and Reaction II. Public Relations is the Technology of Handling and Controlling Human Emotion and Reaction.
70.) So, you have to find out: "What is the HE&R" - so you get an encoding of the question. 3 Questions - Be, Do, HAVE - You translate those to EMOTIONAL Questions adding the ARC triangle - You get the HE&R in response to these questions (on the CORRECT PUBLIC) - you add it up - get the tone scale point - pitch the campaign 1/2 to 1 tone higher - You the have successful results - and PRODUCTION increases - and the GROUP EXPANDS. THIS IS THE TECH OF PR.
71.) So there is a Subject and a Tech. Some of the most ignorant of this tech are actually PR people whom I have met!
72.) They have an "Oral Tradition" - passed along by word of mouth - neglecting even their own textbooks. So they go often adrift.
73.) Why don't they use the standard approach? Well, the subject wasn't oriented. They didn't know what it was FOR. So they even go and hire Psychologists!
74.) They even say they can't really do anything without a "Science of the Mind". And WE have that!
75.) They don't even know our COMM FORMULA! And it is vitally necessary to the PRACTICE of PR. (for SURVEYS & for getting the message across and duplicating it in the CAMPAIGN.)
76.) It's "CAUSE - DISTANCE - EFFECT" - They think it's "MEDIA". (TV, Radio, Newspapers - these are only VIAS and COMM LINES - not COMM ITSELF.)
77.) Thus their textbooks LEVE OUT STEPS that cause failure - (if apllied without them).
78.) The real sequence (as given in # 70) is an exact, precice, series of steps. But they didn't have the comm formula, so couldn't say exactly what to do.
79.) One reason PR men fail is because they popularize a "flap". (Because they don't survey 1st to find out WHAT or IF the public reaction is. Ex: a person gets killed in a factory. PR men do a lot of bla-bla, Public who NEVER EVEN WWERE CONCERNED ABOUT IT start to wonder if there is a "cover-up" - demand an investigation, etc. Now there is public outcry - a REAL flap!)
80.) 1ST YOU MUST FIND OUT IF A SITUATION EXISTS.
81.) PR men can try to handle a situation that DOESN'T EXIST! And can bring about a situation that DIDN'T EXIST!
82.) Firms can fail also by using one after another outside PR Firm. Too may auditors!
83.) Since PR is the tech of auditing GROUP HE&R it IS auditing. So don't permit a frequent change of auditors.
84.) It goes back almost to an auditor's Code, you see? So it's best to have an "in-house" PR unit or division.
85.) (he gives example of "expensive" "ideas" about PR that don't work and the "expensive" "Gallup Poll" type surveys that don't work either, and vast "research projects" in Marketing that finally find out that on surveys - PEOPLE DON'T TELL THE TRUTH!!)
86.) The "Bugaboo" in a Survey is that people say what they think somebody wants to hear! (A "Social Mind" phenomenon)
87.) It all comes down to not knowing what the subject is for. If they knew PR dealt with HE&R they would realize they had to find out the EMOTIONAL response.
88.) (He gives a story of working for "Midwest Rogers" - a Centennial Promotion Firm which required him to study the way they work - a "Midwest Rogers" man goes into a town approaching 100 or 150 or 200 years old and organizes a Celebration - tickets, beauty Queen, Rodeo, dancing, singing, historical drama, etc., and the town does it by his checklist. And he reserves the "Hats & Whips" - Souvenir Business - and sells the concession to someone and makes a nice profit. A very exact promotional tech. Ron did their course and they asked him to take over the Sacramento, Calif sector - but he declined and agreed to just write the historical booklets for the Centennial of Calif. 1849-1949.)
89.) That's PR tech applied to Promotion - like for a Congress or Event. Then there is the regular "daily grind" tech of PR also.
90.) You are in both cases trying to create, generate, handle, and control Human Emotion & Reaction.
91.) That is it's Zone & Area. (And also, if you've got to have Psychologists, that's their area too.)
92.) Also the "Psychological Warfare Staff" in Army org boards are supposed to "bring the enemy to their knees" so they don't have to use all their expensive ammunition, (The Generals don't care about the soldiers - but ammo is expensive!)
93.) Actually it's simply a job in PR:
94.) Our enemies in Scientology are all located, we know all about them. So now it's just a job in PR.
95.) You are mainly dealing in a world where the "WAR FOR MEN'S MINDS" IS RAMPANT. (Ex: Russia is fighting a war for men's minds, and America, and every company in America, and the British Information Service - they are all fighting a war to CAPTURE THE MINDS OF MEN.)
96.) To do this, they use PR tech. We don't care if it's called PROPAGANDA, it's the same thing.
97.) Ex: He gives an example of the Russian magazine "Our Northern Neighbors" - Dec. 1970 # 159 - Published in English in Canada - which gives a counterpoint to all things "bad" in USA, by saying they are "good" in Russia. USA, Unemployment -RUSSIA, All work. USA, Drugs - RUSSIA, No drugs. USA, Dirty streets - RUSSIA, Clean streets.
It also gives a "Cultural" PR for Russian Art, Music, etc.
98.) This is a fantastic "tour de force" of Russian Propaganda - it has to be well organized and have fast commlines to be timely - you can imagine diplomatic bags stuffed with US magazines & newspapers, translators, editors, a big staff to "make up a dummy copy and send it to Canada, publish and distribute". It's like a 3P between Canada and USA.
99.) More, Ex:
100.) They use counterpoint technique - a bit defiant - so not smooth - but effective. This is Dialectic Materialism in use - which is THEIR MENTAL TECH. (ALL IDEAS COME FROM THE COLLISION OF TWO FORCES or TWO FORCES IN COLLISION PRODUCE AN IDEA).
Instead of
TWO IDEAS (or INTENTIONS) in COLLISION produce a RIDGE or PROBLEM or ENFORCEMENT OR EFFORT.
101.) (Thus Dialectic Materialism leads downscale thru further enforced "solutions" to MEST or WAR)
102.) We say it differently: "WHEN THEY IMPLANT THETANS, they use a POSITIVE and a NEGATIVE." (So Dialectric Materialism is another way to key in IMPLANTS. So all their "IDEAS" come from the BANK.) (R6 - CC, OT II, COLTUS, MARKABIAN, etc.)
103.) So we have the undercut of Dialectic Materialism AND the undercut of Propaganda. (i.e. We have more basic tech than they do.)
104.) You can IMPINGE on the Society by getting people to understand and use Proper PR Tech.
105.) We as SCIENTOLOGISTS have been treated to an COUNTER-PROPAGANDA CAMPAIGN for a long time the likes of which nobody ever heard of.
106.) We have to move up to the front. We don't CONTROL the press. The enemy does. This isn't the "PRESS" talking - it's those who control the press - or who MAKE THE PRESS TALK.
107.) We have had innumerable wins. They are never reported.
108.) The enemy NEVER DOES HAVE WINS, they only have "HOPE".
Did you ever analyze their news items?
"New hope for mentally ill." - "Hope for Cancer cure this century."
109.) I actually had these birds surveyed for what they considered "BAD PR" so I could give it to them.
110.) To them, "Public Opinions", is what is written in the NEWSPAPERS (which they control) and what their PR man says (whom they control also)!
111.) That's also how politicians operate, and Governments. They are particularly susceptible to clipping newspapers!
112.) OVERT INTELLIGENCE is the data you can find in public issues or libraries.
113.) The Russians, for instance, have to have a fantastic intelligence network just to collect all the material for this "Northern Neighbors" magazine.
114.) PR requires ORGANIZATION.
Yet very few PR man are trained in Organization. Just the failure to keep up the "clipping" book can cause a failure in PR.
(Also PR reqires CONFRONT and WORK.)
115.) PR is essentially an ADMINISTRATIVE subject.
116.) That's why we knew that our enemy was well organized - the timing, the widespread coverage, etc.
117.) And by just knowing their organizational requirements, I can just about tell where it is, how many staff, what comm lines, etc. - and they STINK - not really WELL organized.
118.) Their "apparent" power was because - They were not suspected. - They were hidden. - They controlled the media. - So we couldn't answer. - But they could say anything.
119.) How can we reverse all this? - Well, because PR comes really into it's own in the field of PRODUCTION. Because - the PRIMARY BARRIER to PRODUCTION is HUMAN EMOTION & REACTION.
120.) As you move forward, you will find yourself in collision with HE&R almost consistently and continously.
121.) If you thin "PR" is "being a good fellow2 or "talking nicely" you might as well forget it. That is NOT PR.
122.) ARC is only a little protion of PR. PR is a technological activity.
123.) From the Basics I gave you on the Subject - (#69) - Scope & Application - you can now develop technical applications, and it puts you in Control of HE&R.
124.) We ARE in the field of HE&R, so will come into collision with PR, so we better know how to handle it - (not only on 1D as in auditing - but on 3D auditing of publics).
125.) So a Production Officer working at volume would have to be supported by a PR arm. If not, he may hit a real stop to production. (Below that full-volume level, the Production Officer would have to also hold the PR hat - so he better know what's it all about.)
126.) You (As a PRODUCTION or ORG EXEC.) have to know: (about PR)
- THAT SUCH A SUBJECT EXISTS - IT DOES HAVE A TECHNOLOGY - IT HAS A BASIC AND PRIMARY USE AS AN ADJUNCT OF PRODUCTION.
127.) You then know that any stop on production you hit will have an HE&R barrier in it and there is a TECH to handle it.
128.) We have a whole WORLD to handle. It will go ahead, and out there ahead of where we are, there will be a PR outpost - with PR action going on - in advance of where we are working.
129.) The enemy has made the continous mistake of "hitting it too hard" (with Black PR, etc.) so that there was a public revulsion and then a "press" change in attitude - so now people feel we must be doing something good or we wouldn't get all the insane press coverage. (They are also getting many examples of the press "lying" and the "big names" & "authorities" crimes & misdeeds). So the enemy has made our name known - and the fact that we are "against" governments (not really - but per the "press") makes people feel we must be OK - because (by survey) most people THEMSELVES are against governments! (taxes, too much control, lots of paperwork Dev-T.)
130.) THE FORMULA OF REVOLUTION IS AS FOLLOWS: The person who is against or antagonistic toward the government joins anyone who opposes it. They ask no questions about WHO they are joining. They only know they want to blow down, change or alter a government. Anybody who attacks the government then… they join!
131.) That's how Revolutions are made - and why those who join them are often betrayed. Because they never ask the question: "Who am I joining?"
132.) Minister Crossman, of the "New Statesman" in UK, is a mad nut that thinks we are "revolutionaires". It isn't even true. But someone joining us looking for a raw, red revolution is likely to be disappointed.
133.) We HAVE a PR situation. So you should know we have a way and a tech for proceeding. Otherwise your hopes of expansion may be curtailed.
134.) There IS then a method of extending your operation into the government, the people, and into the enemy camp.
135.) So come off the SILLY approach of just "trying to be "good" and eventually they will recognize your worth". IT DOESN'T WORK AT ALL. IT HAS NO VALUE.
136.) In the field of PR, one of the definitions they give in a textbook is "good Works well Publicized". That's "supposed" to be the perfect definition of PR. IT COULDN'T BE FURTHER FROM THE THRUTH.
137.) The REAL definition is: EFFECTIVE CAUSE, WELL DEMONSTRATED.
138.) Then you CAN make forward progress into the environment in which you find yourself. All the "good works" in the world are not going to make that forward progress, but EFFECTIVE CAUSE, WELL DEMONSTRATED will do so - and bring about EXPANSION.
139.) The only way an organization survives is to EXPAND. An organization which CONTRACTS - dies. (Note: Same as for a Thetan.)
140.) That happens to be the way the Universe is built. It isn't because "I say so". It's because it's TRUE.
141.) So you must keep attention on your PR factors as you move on out. Don't neglect them.
142.) We have a lot more Admin Tech to fight with.
143.) So when you see a new mailing going out at vast expense - and find out it was not surveyed or based on anything to do with the Public for which it was intended - realize you have wasted the money and might just as well throw it in the toilet. (Out PR Tech!)
144.) Realize that PR technical products form one of the largest items in the budget of an Administrator.
145.) It is big! And when bad, or neglected - you fail.
146.) So, I'm PRing the subject or PR to you - telling you there is a breakthough in the field, that it has a tech, that it is vital, and that you WILL collide up the line with a situation that you can't handle without PR tech - and even then it will be hard to handle.
147.) So when all seems grim and you can't seem to get your product - and you can't get your point across - and it won't organize THAT way… - then you DO have a tool - PR ! ! !
148.) And it has its own TECHNOLOGY and we have made a breakthrough in this subject - and I respect the people in the field who have put down the bits of tech for use - and all is applicable - provided you know what the subject is for.
149.) And you do know what it is for - and the PR men don't …
150.) It's for the HANDLING and CONTROL of HUMAN EMOTION & REACTION - which is the biggest barrier to PRODUCTION.