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ENGLISH DOCS FOR THIS DATE- Subject EDs Registraring and Tours (LED149int) - P710822

CONTENTS SUBJECT: EDs REGISTRARING AND TOURS DUTY ESTABLISHMENT DELIVERY BALANCE VOLUME QUALITY VIABILITY PLEASED PUBLIC EASY TO DO BEGINNINGS
L. Ron Hubbard
EXECUTIVE DIRECTIVE
LRH ED 149 INT 22 August 1971
TO: C/Os, Exec Dirs

SUBJECT: EDs REGISTRARING AND TOURS

There has been no legal order that Executive Directors must act as Registrar's Hot Prospect Registrars.

Also there has been no legal order that EDs must go on tours.

An Executive Director should be able to train Registrars easily enough. And Tours Courses have been available for some time in Continental Liaison Offices.

DUTY

The specific duty of an ED is to run an org that is established and delivers.

ESTABLISHMENT

The concentration on production alone or the concentration on organization alone are both destructive to an org.

There is a happy middle ground.

DELIVERY

An org MUST deliver what it sells.

It cannot do this if it only sells.

Also it cannot deliver and not sell at all.

Once more there is a happy middle ground.

An org only STAYS viable if it sells and delivers.

BALANCE

The ED or the Ad Council are there to see that the org both sells and delivers.

VOLUME

Delivery must be in the volume that is sold. You can't deliver more than you sell and you will have trouble if you sell far more than you can ever deliver.

QUALITY

The Quality of delivery is your best advertisement.

The first part of quality is delivering at all.

If you don't deliver at all you get very bad word of mouth.

If you deliver on policy, in-tech courses and make auditors who can audit and will audit you will build an org and field that people will flood into. Don't downgrade the Power of tech. Tech done correctly produces fantastic results.

VIABILITY

So if you sell courses (and auditing) in volume and make auditors (and pleased pcs) of high quality, you will be VIABLE.

VIABLE means CAPABLE OF LIVING.

We are not here for a short run. We have lived through 21 years of yesterdays and we will live through 21 centuries of tomorrows.

The ONLY threat to an org's existence is to fail to sell in volume what it can deliver and deliver it in high volume with high quality.

PLEASED PUBLIC

The volume of pleased individuals in the public that have received high quality service in your org determines the FUTURE expansion and ease of operation of your org.

ON-POLICY IN-TECH Courses and auditing delivered in volume makes a big pleased public.

That we do please our public is the only real safeguard we have had against all attacks. So don't ever drop that life saving shield.

EASY TO DO

It is EASY to get ON POLICY and IN-TECH. It is only hard when you don't.

BEGINNINGS

It is true that in the beginning I registrared and I went on tours.

BUT I also taught courses and audited and delivered.

So if an ED were going to registrar and go on tours, it would only be reasonable to expect he would ALSO teach courses and audit pcs.

But please note I did not do this very long.

I got someone to registrar and grooved them in. Then I got people to teach courses and grooved them in. And as soon as I had auditors trained I let them audit.

We did not move up into an International movement until I established permanent orgs that sold, trained and processed and let other people help!

So if you must registrar and tour, remember you must also, at the same time be prepared to teach courses and audit.

I think it's much easier for you to train or procure registrars and tours specialists to go out for you and establish Course Supers and auditors and C/Ses, in your own org, don't you?

That's what an ED is for.

L. RON HUBBARD
Founder