In marketing, one must always push harder toward the largest bulk of future business. It is peculiar to Sen marketing that you have to push hardest at the lowest levels to make the upper levels come off.
This gives you a sort of scale that tells you the target proportion of finance and effort to allocate in marketing.
For Scn and types of orgs, it goes like this:
You can also draw a scale of this for individual business or orgs of any class.
It can be done simply by how much money and personnel and pieces are to be devoted to each point of the scale.
Failure to do this gives one faltering stats as the flow is not being proportionally marketed. Done correctly, one gets a very heavy and quite even flow up the Grade Chart. Doing it unevenly, one gets booms, depressions, and instances of cannibalizing.